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Companies & Founders

12 questions · Economics

From garages, back rooms and a single bold idea grew the most powerful corporations in the world: behind every great brand name lies a founding story full of setbacks, coincidences and genius. Their products accompany us from waking to sleeping, and almost every child knows their logos. This pack tells the stories behind the great companies: recognise Apple from Steve Jobs and Microsoft from Bill Gates, the online giant Amazon from Jeff Bezos and the electric-car maker Tesla, the social network Facebook and the search engine Google, the furniture house IKEA from Sweden and the car pioneer Ford, the German Beetle-maker Volkswagen and the discount chain Aldi, as well as the food giant Nestlé and the entertainment power The Walt Disney Company: recognise them by their founders, products and stories that show how a single idea can grow into a global enterprise. Their stories are also a piece of economic history: of inventiveness, bold bets and the endless race for the next big idea; behind each familiar logo hides a lesson in ambition, luck and timing.

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All questions with answers

Which company did Steve Jobs and Steve Wozniak found in a garage in 1976?

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Apple

Its first product was the Apple I.

💡 Did you know? Apple has at times been the world's most valuable company.

Which software company did Bill Gates and Paul Allen found?

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Microsoft

It became famous for the Windows operating system.

💡 Did you know? The name stands for “microcomputer software”.

Which online retailer did Jeff Bezos found in 1994 (first as a bookshop)?

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Amazon

Named after the world's largest river.

💡 Did you know? Today it spans cloud services to streaming.

Which electric-car maker did Elon Musk make world-famous as its chief?

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Tesla

Named after inventor Nikola Tesla.

💡 Did you know? Musk was not the original founder but joined early.

Which social network did Mark Zuckerberg found at Harvard in 2004?

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Facebook

The parent company has been called Meta since 2021.

💡 Did you know? It has billions of users worldwide.

Which search engine did Larry Page and Sergey Brin found in 1998?

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Google

Its parent company is Alphabet.

💡 Did you know? “To google” became a verb for web searching.

Which furniture company did Sweden's Ingvar Kamprad found?

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IKEA

The name comes from his initials and home places.

💡 Did you know? Known for flat-pack, self-assembly furniture.

Which carmaker was founded by the Detroit pioneer of assembly-line production?

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Ford

His Model T made the car affordable for the masses.

💡 Did you know? The assembly line cut build time drastically.

Which German carmaker once built the “Beetle”?

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Volkswagen

The name means “people's car”.

💡 Did you know? The Beetle is one of history's best-selling cars.

Which German discount chain did brothers Karl and Theo Albrecht found?

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Aldi

The name stands for “Albrecht Discount”.

💡 Did you know? It split into Aldi Nord and Aldi Süd.

Which Swiss group is the world's largest food company?

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Nestlé

Founded by Henri Nestlé, who developed baby food.

💡 Did you know? It owns brands like Nescafé and KitKat.

Which entertainment company with Mickey Mouse as its figurehead was founded in 1923?

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The Walt Disney Company

Its first hit character was Mickey Mouse.

💡 Did you know? Today it owns Pixar, Marvel and Star Wars.

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