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Fashion Designers

12 questions · Fashion & Design

They turned cloth and needle into a world stage and their own name into an unmistakable brand: fashion designers are artists, entrepreneurs and provocateurs all at once. In the ateliers from Paris to Milan they created silhouettes that shaped a whole era and shows still talked about decades later. This pack gathers the most influential minds in the business: recognise Coco Chanel, who freed women from the corset, her legendary successor Karl Lagerfeld and the master of quiet elegance Giorgio Armani, the inventor of the New Look Christian Dior and the tuxedo revolutionary Yves Saint Laurent, the glamorous Gianni Versace and the punk grande dame Vivienne Westwood, the American classic Ralph Lauren and the dramatic Alexander McQueen, the style aesthete Tom Ford, the clever Miuccia Prada and the playful Jean Paul Gaultier: recognise them by their works and signatures that still shape what we wear today. Some revolutionised how women and men dress, others turned a runway show into a spectacle and all of them shaped the taste of entire generations.

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6 of 12 questions with answers

Which designer invented the “little black dress” and the perfume Nº 5?

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Coco Chanel

She freed fashion from the corset.

💡 Did you know? Her perfume “No. 5” is world-famous.

Which German designer with a ponytail and dark glasses long led Chanel?

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Karl Lagerfeld

He was called the “Kaiser of fashion”.

💡 Did you know? His cat Choupette became famous herself.

Which Italian designer stands for timelessly elegant, relaxed suits?

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Giorgio Armani

He dressed countless Hollywood stars.

💡 Did you know? His style epitomises Italian elegance.

Which designer created the revolutionary 1947 “New Look” with a wasp waist?

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Christian Dior

The full skirt and narrow waist defined the 1950s.

💡 Did you know? The house of Dior still exists today.

Which French designer brought the tuxedo into womenswear in 1966 with “Le Smoking”?

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Yves Saint Laurent

He made trousers acceptable for women.

💡 Did you know? His Mondrian dresses became icons.

Which Italian designer stood for opulent glamour and was murdered in 1997?

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Gianni Versace

His logo is the head of Medusa.

💡 Did you know? His sister Donatella carried on the house.

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