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George Lucas

9 questions · Economics

George Lucas, born in 1944, is the creator of „Star Wars“ and became a billionaire as a filmmaker. The genius move of his life: on „Star Wars“ he waived his salary and instead kept the merchandising rights. With toys, fan products and sequels he earned a fortune over decades. His effects studio Industrial Light & Magic also revolutionised cinema. In 2012 Lucas sold his company Lucasfilm to Disney for around four billion dollars. Good to know: The first film of 1977 became a global phenomenon. It helped create modern blockbuster cinema. With toys and fan products he earned far more than from the film. The studio underestimated the value of those rights at the time. It also produced the „Indiana Jones“ films. The company was Lucas’s biggest asset. The sale made him a multi-billionaire for good. Disney continued the Star Wars series afterwards. It created groundbreaking special effects for countless films. Without ILM many Hollywood blockbusters would look quite different. This series too became a box-office hit.

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Which famous space saga did George Lucas create?

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Star Wars

The first film of 1977 became a global phenomenon.

💡 Did you know? It helped create modern blockbuster cinema.

With which clever move did Lucas earn billions?

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he kept the merchandising rights

With toys and fan products he earned far more than from the film.

💡 Did you know? The studio underestimated the value of those rights at the time.

What is the name of the company the 'Star Wars' creator founded in 1971?

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Lucasfilm

It also produced the „Indiana Jones“ films.

💡 Did you know? The company was Lucas’s biggest asset.

To whom did Lucas sell his company for around four billion dollars in 2012?

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to Disney

The sale made him a multi-billionaire for good.

💡 Did you know? Disney continued the Star Wars series afterwards.

Which effects studio of Lucas revolutionised film effects?

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Industrial Light & Magic

It created groundbreaking special effects for countless films.

💡 Did you know? Without ILM many Hollywood blockbusters would look quite different.

Which famous adventure hero did Lucas create with Steven Spielberg?

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Indiana Jones

This series too became a box-office hit.

💡 Did you know? Lucas had the idea, Spielberg directed.

What does Lucas intend to use most of his sale proceeds for?

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for education

He announced he would donate much of the money.

💡 Did you know? He is also funding an art museum of his own.

What is the California ranch where Lucas based his film company called?

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Skywalker Ranch

The site in Marin County north of San Francisco houses sound studios and archives.

💡 Did you know? It is named after Luke Skywalker from ‘Star Wars’.

George Lucas

Foto: Gage Skidmore · CC BY-SA 3.0 · Wikimedia Commons

Which billionaire is shown here?

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George Lucas

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