Ingvar Kamprad

IKEA

IKEA made furniture design affordable worldwide.

💡 Did you know? The blue-and-yellow stores exist around the globe.

his initials (plus farm/village)

Elmtaryd and Agunnaryd supply the „E“ and „A“.

💡 Did you know? So Kamprad’s whole origin is in the company name.

flat-packed furniture (self-assembly)

This meant far more fitted on a lorry.

💡 Did you know? The customer assembles the furniture at home.

at 17

Even as a child he sold matches and pens.

💡 Did you know? His business sense showed very early.

for extreme frugality

He drove an old Volvo and flew economy class.

💡 Did you know? Frugality was for him also part of the IKEA philosophy.

Sweden

Blue-and-yellow, Swedish names and meatballs shape the brand.

💡 Did you know? IKEA is seen worldwide as typically Swedish.

they are Swedish names

Shelves, sofas and lamps bear first names and place names.

💡 Did you know? Kamprad himself was dyslexic and remembered names more easily than numbers.

affordable design for everyone

Kamprad wanted „a better everyday life for the many people“.

💡 Did you know? This guiding idea is still at the heart of IKEA today.

Ingvar Kamprad