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Phil Knight

9 questions · Economics

Phil Knight, born in Oregon in 1938, was a mediocre middle-distance runner and became the founder of the largest sportswear company in the world: Nike. Together with his former coach Bill Bowerman he first sold Japanese running shoes from the boot of his car. From that idea grew Nike with the famous „swoosh“ and the slogan „Just Do It“. Knight turned the trainer into a cult object and became a billionaire. Good to know: Nike is today the largest sportswear maker in the world. The name comes from the Greek goddess of victory, Nike. He sold Japanese running shoes at track meets. From this grew a global company. A design student created it for just 35 dollars. Today it is one of the most recognisable logos in the world. The line became one of the best-known advertising slogans ever. It stands for motivation and perseverance. His college coach Bill Bowerman became his business partner. Bowerman devised the first Nike soles with a waffle iron. The „Air Jordans“ became a cult object. The deal made both Jordan and Nike even richer.

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Which sportswear company did Phil Knight co-found?

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Nike

Nike is today the largest sportswear maker in the world.

💡 Did you know? The name comes from the Greek goddess of victory, Nike.

How did Knight sell his shoes at first?

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from the boot of his car

He sold Japanese running shoes at track meets.

💡 Did you know? From this grew a global company.

What is Nike’s famous tick-shaped logo called?

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the swoosh

A design student created it for just 35 dollars.

💡 Did you know? Today it is one of the most recognisable logos in the world.

Which famous slogan belongs to Nike?

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„Just Do It“

The line became one of the best-known advertising slogans ever.

💡 Did you know? It stands for motivation and perseverance.

What sporting background did Knight himself have?

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he was a middle-distance runner

His college coach Bill Bowerman became his business partner.

💡 Did you know? Bowerman devised the first Nike soles with a waffle iron.

With which basketball superstar did Nike launch a legendary shoe brand?

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Michael Jordan

The „Air Jordans“ became a cult object.

💡 Did you know? The deal made both Jordan and Nike even richer.

What is Phil Knight’s acclaimed autobiography about founding Nike called?

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Shoe Dog

The book candidly recounts the early, risky years.

💡 Did you know? It is regarded as one of the best founder memoirs.

At which university did Knight run under his later Nike co-founder Bill Bowerman?

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University of Oregon

Bowerman was the track coach there and tinkered with lighter running shoes.

💡 Did you know? The Oregon Ducks still wear eye-catching Nike kits today.

Phil Knight

Foto: Neon Tommy · CC BY-SA 2.0 · Wikimedia Commons

Which billionaire is shown here?

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Phil Knight

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