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Stock Market Basics

12 questions · Economics

Bull versus bear, return versus risk: the world of the stock market has a language all its own that often sounds like a secret code to outsiders. Yet it helps decide pensions, savings and the prosperity of whole countries and knowing the basics quickly takes away the fear of prices and charts. This pack explains the most important market knowledge: recognise the share as a stake in a company and the dividend as distributed profit, the stock exchange as a marketplace for securities and the index like the DAX that bundles many prices, the bull for rising and the bear for falling markets, the portfolio as the whole of one's holdings and the ETF as a cheap index fund, the bond as a fixed-interest security and the return as the yield, volatility as the measure of fluctuation, the IPO as a stock market debut and the broker as the intermediary: recognise them by their meaning and feel a good deal more confident about investing. For behind all the jargon lies one simple idea in the end: putting money to work for the future.

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All questions with answers

What is a tradable unit of a company's equity called?

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Share

Shareholders are part-owners of the company.

💡 Did you know? Shares can rise and fall: that is the risk.

What is the profit share a company pays out to shareholders called?

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Dividend

It is a source of return besides price gains.

💡 Did you know? Some firms have raised dividends for decades.

What is the organised marketplace where securities are traded called?

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Stock exchange

Major exchanges include New York, London and Frankfurt.

💡 Did you know? The New York exchange is the world's largest.

What is a figure that bundles the prices of many shares, e.g. the DAX, called?

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Index

The DAX bundles 40 large German firms.

💡 Did you know? The US S&P 500 covers 500 companies.

What are rising (optimistic) and falling (pessimistic) markets called on the exchange?

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Bull and bear

The bull thrusts up, the bear swipes down.

💡 Did you know? Bronze bull and bear stand outside the Frankfurt exchange.

What is the whole set of an investor's holdings called?

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Portfolio

Spreading (“diversification”) lowers risk.

💡 Did you know? “Don't put all your eggs in one basket.”

What is an exchange-traded fund that often simply tracks an index called?

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ETF

ETFs are usually cheaper than actively managed funds.

💡 Did you know? They made broad investing easy for everyone.

What is a fixed-interest security with which states or firms borrow money called?

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Bond

The buyer receives regular interest (the “coupon”).

💡 Did you know? Government bonds are seen as relatively safe.

What is an investment's gain relative to the capital invested called?

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Return

Higher returns usually mean higher risk.

💡 Did you know? It is often stated as a percentage per year.

What is the measure of how strongly a price fluctuates called?

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Volatility

High volatility means large swings.

💡 Did you know? The “fear index” VIX gauges expected volatility.

What is a company's first listing on the stock exchange called?

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IPO

The firm sells shares to the public for the first time.

💡 Did you know? Successful IPOs can make founders rich overnight.

What is the intermediary through which investors buy and sell securities called?

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Broker

Online brokers opened trading to everyone.

💡 Did you know? It usually charges a fee for its service.

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