What is a tradable unit of a company's equity called?
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Share
Shareholders are part-owners of the company.
💡 Did you know? Shares can rise and fall: that is the risk.
12 questions · Economics
Bull versus bear, return versus risk: the world of the stock market has a language all its own that often sounds like a secret code to outsiders. Yet it helps decide pensions, savings and the prosperity of whole countries and knowing the basics quickly takes away the fear of prices and charts. This pack explains the most important market knowledge: recognise the share as a stake in a company and the dividend as distributed profit, the stock exchange as a marketplace for securities and the index like the DAX that bundles many prices, the bull for rising and the bear for falling markets, the portfolio as the whole of one's holdings and the ETF as a cheap index fund, the bond as a fixed-interest security and the return as the yield, volatility as the measure of fluctuation, the IPO as a stock market debut and the broker as the intermediary: recognise them by their meaning and feel a good deal more confident about investing. For behind all the jargon lies one simple idea in the end: putting money to work for the future.
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Share
Shareholders are part-owners of the company.
💡 Did you know? Shares can rise and fall: that is the risk.
Dividend
It is a source of return besides price gains.
💡 Did you know? Some firms have raised dividends for decades.
Stock exchange
Major exchanges include New York, London and Frankfurt.
💡 Did you know? The New York exchange is the world's largest.
Index
The DAX bundles 40 large German firms.
💡 Did you know? The US S&P 500 covers 500 companies.
Bull and bear
The bull thrusts up, the bear swipes down.
💡 Did you know? Bronze bull and bear stand outside the Frankfurt exchange.
Portfolio
Spreading (“diversification”) lowers risk.
💡 Did you know? “Don't put all your eggs in one basket.”
ETF
ETFs are usually cheaper than actively managed funds.
💡 Did you know? They made broad investing easy for everyone.
Bond
The buyer receives regular interest (the “coupon”).
💡 Did you know? Government bonds are seen as relatively safe.
Return
Higher returns usually mean higher risk.
💡 Did you know? It is often stated as a percentage per year.
Volatility
High volatility means large swings.
💡 Did you know? The “fear index” VIX gauges expected volatility.
IPO
The firm sells shares to the public for the first time.
💡 Did you know? Successful IPOs can make founders rich overnight.
Broker
Online brokers opened trading to everyone.
💡 Did you know? It usually charges a fee for its service.
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